The Amazing World of Gumball

The Amazing World of Gumball is an animated TV Show that has come to my attention a lot this year. After seeing a lot of job openings to work on this show, I decided to delve into some research, because I had never watched this show before. There are two main things I really like about this show, and these are aspects that I am currently trying, am going to try and incorporate into my own practice.

The first thing, is that the characters in this show are very simply designed, but they are rich in colour, personality & expression. I think this also works so well because of the target audience of the show.

I would argue that there characters are incredibly 2 dimensional, however this appears to be a style choice and I think it works really well! 

The second thing that I really like about this show, is the fact that the backgrounds contain elements of live action. I think this is a really effective way to separate the characters from their environments, but not to the extent where it looks strange. One of the main aspects that I have taken away from the design work behind this show, is the fact that even though the characters are designed simply, they have a huge range of facial expressions. This is something I need to incorporate more of in my design work because I think it opens up more personality in a character.

I believe this show has been such a big success, because it isn't over the top. I think this is another example of how sometimes simplicity can work better then something that is over complicated. This has also encouraged met to think more about designing characters that are animals based, and slightly more on the silly side. I think this has the potential to grab peoples attention more than a human character, particularly a younger audience.