Animade

During my time of sending out job applications, I found myself avoiding the London area. This was because I wasn't sure if I wanted to move there, due to it being so expensive. However despite this, I still came across a lot of studios in this area, many of which looked really intriguing. 

Animade is definitely one of my favourite studios I had come across. This studio focuses on producing work that is very much character based. 

Very quickly after looking through their website, it became clear that this was a studio capable of producing a huge array of work, for many different purposes. I also noticed that a lot of the content they had produced was quite simple in design. 

One of my favourite examples of this, was their animated advertisements for Airbnb. The character design for this was extremely simple, however it was animated really well, and this actually resulted in the finished content being really funny. The backgrounds were mostly just line work with no colour, which worked really well with this character it was centred around. 

Another thing I noticed about the way this studio presented itself, was the simplicity of it's web design. As I was beginning to put my own site together, I found that taking note from some of the different examples I had come across was very helpful.  This website was not over powering and arguably quite plain, but I think this worked really well. It kept the attention and focus on the content they had created, which I think is better than creating a website that is too intense for a viewer to process. 

As well as it's fantastic design work & animation, I believe this studio's success also comes down to the fact that they are capable of producing content for a range of purposes. As well as animation for advertisement they also have a section on their site for Interactive work & Illustrations. Therefore I think it is important as a practitioner to be open to different genres and styles of animation. I think this is what has enabled them to do so well, and this is certainly something I have kept in mind since coming across this studio.