Boulder Media

During the past year, Boulder Media has come up many times during my research, or just in conversation. Since I was planning on applying to couple of the positions that had opened up there, I decided it was necessary to do some key research on the company. After already being familiar with quite a lot of the content they produce, such as Danger Mouse & The Amazing World of Gumball, i already knew this was a studio that produced 2D content.

However after visiting their site and seeing their showreel, I was pleasantly surprised to see that there was also 3D content in there too. The fact that this is a studio that is not dedicated to using just one form of animation, means that they are potentially more adaptable, which could lead to bigger clients. They have produced a huge range of content for different clients internationally, including BBC and Disney US.  In my opinion, this studio is so successful de to it's ability to provide clients with animation that is not just in on particular style or medium. As well as this, there are characters scattered through th website that all look completely different to one another, therefore they are clearly able to create characters and worlds that are completely unique to one another. 

This has encouraged me to keep experimenting in my won practice, and to keep creating content that is different to something I have created before hand. The diversity in their showreel has made me eager to make sure mine demonstrates all of my capabilities and the fact that I do not have one style of working. Hopefully, if I keep applying this mindset to my practice, I will be seen by potential employers as somebody who is able to alter my style of design and animation, to fit with what they need.