Pitch Perfect

For this brief, I teamed up with James and Gavin. Gavin was not part of our group at the start, so James and I had already cracked on with trying to establish our Studio.

After a lot of research and discussion, James and I decided that we really liked the idea of having the name of a colour as part of our studio name. This was because, some of the studios we had become familiar with over the period of this course, have the same theme. Such as, Red Kite, Golden Wolf and Blue Zoo Animation Studios.

It could be argued that we were't really thinking outside of the box, but to be honest we really loved this name, but we were also having a very hard time establishing other possible names, and didn't want to spend too long on this.

We decided we would want to stay quite local, so we went with Patrick Studios which is based in Leeds. This was also because Duke Studios seemed to be very popular choice and we thought we should consider space!



James and I both have quite different strengths. He has a passion for 3D animation, and I have a special interest in pre-production, especially Character Design. We decided to focus on animations for children's entertainment, which would include both 2D and 3D. This was because we felt this could potentially widen our audience, and also widen the range of work produced. Also, I am more confident with 2D animation at this point too. However we both felt we had enough knowledge to have an input on both methods! We also were open to the possibility of  creating shorts and commercial work for clients, as this could open up more doors for us.

Once it became apparent that Gavin would be joining our team, we had to think about roles with in the studio that would work well for everybody and would adhere to people's strengths. We also treated this as though we would have seven other employees, to ensure that all areas of work would be covered. However, I do think now that this was quite an unrealistic goal to have, because if this were reality, we wouldn't be wanting to pay 7 extra employees a week at the beginning.

 We decided that Gavin's job would be to create the Logo for our animation, so James and I cracked on with figuring out the finances. After pitching this to the class I have realised that, assuming that employees will bring their own equipment into work is a NO because it would cause all sorts of problems in terms of insurance and ownership of the work. Also, there was a mistake in terms of payment. Around this time there had been some changes to the national living wage and this led to some confusion between James and I, so we ended up stating that we would be paying our animators under the minimum wage, which was a mistake!

In terms of promotion, I was happy to put myself forward because I quite enjoy talking to people and think that I would do this job quite well. Also, we had to think about the social media sites we would have as our main methods of keeping people up to date with our work.

In terms of competition, we were encouraged to not just think of local studios, but also world wide. Of the top of our heads we were able to come up with quite a lot however we also carried more research. We needed to consider studios that focused on 2D animation, 3D animation or both.





Below is the first example of our logo Gavin created for us. We decided that it looked a little too jagged and sharp. We liked the idea of our logo not necessarily being childish, but more child friendly than this, because we didn't feel that this logo below did a very good job of showing what we do as a studio.

After asking Gavin if he could come up with some smoother designs, he provided us wit these 3 examples below. At this point Gavin was in Chicago, and didn't seem willing to create any fresh logos, so we decided to go with the bottom left example. However, he didn't provide us with this in time, so we didn't have it to show in our presentation.