Creative Research - Cold Caller

One of my favourite animations from Kilogramme Animation Studio, that I came across after Manchester Animation Festival, is their 2D animation "Cold Caller" This animation was for a TV add, about the danger of cold callers and people on your door step not being who they say they are.
I really love the design work that has gone into this animation, because even though it is a short add, the nature of the characters is conveyed very quickly, especially through their visual appearance and body language. This is a particular factor with the character of the cold caller himself.

The long slim features and confident body language help him to establish some threatening presence. 

Also, the very pointed jaw line, suggests he is somebody to be feared. This is a factor I have found quite common in evil characters, especially with the extended sharp nose.

The background design for this animation works really well with the design of the characters. The outside environment where the cold caller is, has a colour scheme that is centered around blue and purple, which goes well with his very blue, cold complexion!

I also love the concept sketches for the cat, despite the fact she is only in screen for a few seconds, I like the fact that a lot of thought has gone into his/her expressions and movement. 

This sheet below is a really useful one for me because it shows progress and development of this character. This animation is one of the best TV add animations i have seen, and I think one of the main reasons for this is because of the amount development and design work that has gone into it.