Creative Research - Nickelodeon Animation Studio

Over the past few weeks, I have spent a good amount of time just sitting and searching tumblr and other sites, looking for practitioners and studios to follow or potentially get into contact with. Whilst I was looking about, I stumbled across Nickelodeon Animation Studio. I was surprised at the feat that I hadn't already been following them, especially since I am familiar with a lot of the stuff they produce! I didn't used to like the idea of working for a studio that was focused on producing animation for kids, however over the course of this year, I think this has changed because I have realised how interested I am in concept design.

They are such a character driven studio, which is a no brainer, especially since their audience is children. Although they produce such a huge range of shows, therefore an insane amount of character, they do a really good job at keeping all character appealing and likeable. 

I think one of the main ways they do this, is through the use of colour. Also, they have a lot of examples of shape driven character design, which has proven to be very effective in many cases, because certain shapes give off certain vibes. One of the most popular examples of this would be spongebob! 

I'm really glad I that I've started keeping track of this studio and what they are up to, because I love their style. Their style is so adaptable, which i think is part of the reason they have produced so much great stuff. This is a US based studio, so I don't think i'll be going to see them anytime soon, however I plan to keep following them, and hope that one day I will win the lottery!